Transmediation Blog

I had listened to this album before our classes this past week, but I never knew that the album was a part of something bigger like it is. To be honest, there really is not any much about this that I do not really like, I already really liked Childish Gambino and Donald Glover, I know they are the same person, but I count them as two different people because they are credited differently for their respected endeavors. I do not really think that this is the immediate future of entertainment, mostly because it requires the consumer to have the desire to learn more about and to what to dig deeper into the media itself. I do think that it has the potential to be a big source of entertainment to those that are willing to put in the effort to find out what the transmedia product provides. I think that it requires too much effort and energy from the artist to create for it to be deemed worth it, since they also have to create, at least in this case, a short film, screenplay, ad campaign, and many other things, along with the musical album that they already intended on creating. Like I said earlier too, the effort that is required from the intended audience can be considered just too much, since it is pretty common for people to want to put in as little amount of effort as possible, but still expected a lot in return. So, with those two things combined, I think that transmedia entertainment has the potential to be big, especially if it finds the audience that is willing to put the effort in, but if they do not find that audience, then I do not think it will be able to succeed, at least it will not be able to succeed as easily.